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AHUA Page
Ahua
Ahua is an augmented reality jewelry try on app. It makes jewelry shopping experience much
more handy and exciting.
Timeline
16Weeks
(Including Launch of Product)
MyRole
Product Designer
UX Researcher
Brand Identity
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Overview
In view of addressing issue of Jewelry shops and jewel designers,
we brainstormed with some of the jewelry shop owners and jewel designers. After deliberation, we had planned to roll out an jewelry try-on application through Augmented Reality thereby, resolving their staff management issue,overcrowded issue and boosting up customer retention rate, ROI.
Ideation
I started this project with user centric approach that is meant for people. In the course of different Stages of project, I explored various research techniques to accumulate data and incorporated into this Project.
Targeted Audience
Age between 20 - 50
(For Women's only)
When
2019
Challenges what we faced !
Both technical and physical bias
Technology bias
First augmented reality in jewelry of challenges
Mobile device version support
AR physics to augment the particular jewel in particular part like nose or neck etc.
Functionalities in AR
Facial recognition
Android & IOS build
AR camera screening
Inventory storage
Priority stage 1
Priority stage 2
Physical bias
Adoption of new technology
Customer Retention through AR
On call delivery of jewels
Cost Affordability
Staff management easing
What vendors' facing in current situation
Limited designs in the shop to showcase to the customers in real-time from a catalogue because of Inventory Problem
Overcrowded shops at peak times
What customers facing in current situation
Non-existent of catalogue products at shop on real time trial
Reluctant of exploring products to be damaged on trial.
what we found as a Problem
Having insights of product, I interviewed around 12 to 15 individuals such as customers and vendors to Figure out how to design their handy product thereby, planning to conduct a survey to different set of Audience like customers, shop owners and jewel designers through Google form wherein random question had been asked to different kind of audience to be answered for keen understanding of their keenness to have online AR jewelry app. After completion of survey, I received around 56 responses
24 From customer Pov and 32 from Vendor Pov.
Risk of loss, theft, or damage to the precious products while offering trials to the customers.
Cost effectiveness while affording some other software's
Overcrowded shops takes much time while exploring products that we need.
Unprecedented payment options issue
Lack of confidence and trust among buyers and sellers
Needed to stand out of products from others
Inadequate sales representatives to
handle customers
Narrow design options disrupted spending time at shops
Lacking user interactions at sites and apps
Inadequate staff
at store
Caught up with Billing queue
Competitor analysis
The competitor has different try-on aspects but their
is not a single app for different solutions.
While keeping the above statistic in mind, I analyzed the 3 most popular apps surrounding this space on that time between 2018-2019. I found that almost none of them had this aspect of app consistency, quality and experience to help the users get satisfied. Then this became my opportunity for the solution.
Solutions that we have found to minimize the existing problem
Based on the problems in current situation, I've sorted some of the major issues which brings new life to the vendors as well as customers (which is jewelry buyers).
How ? Vendors got benefited through Ahua
How ? Buyers got benefited through Ahua
Implementing AR try on is handy, fastest, cost-effective.
Enables hundreds of users explore same jewelry at a stretch and showcases boundless jewelry without maintenance of stock.
It gives the buyer a sense of the true-to-life
design, shape, and size of the jewelry. Make them virtually try jewels from home
or where ever they want .
Free to explore varieties of designs in
single App.
Virtual Catalogue of Jewel designers and shops can be sent to customers through any medium whereby customer can augment the jewelry on them through web AR by scanning QR code.
Stand out from other shops by being unique and also Engage the customers better than any other marketing tactic.
Android tablets/ipad at store, to engage customers due to shortage of staff.
Customers can share the experience with
friends & family to get their take on it.
No risk of loss, theft, or damage to the precious items while offering trials to the customers.
Acquire the highest quality leads with
Try-ons resulting in higher conversion
rates and skyrocketing sale numbers.
The ease & convenience of AR let buyer
try jewelry hassle-free. All that the buyer needs to do is scan the QR code or click on the link, and they can see the jewelry on them.
Offer a better shopping experience while
lowering dissatisfaction as buyer can try
it before buying a product.
AR experience can track consumer
behaviors and bring deep insights to
help sellers make well-directed decisions. And sellers can get personalized data driven analytics for every six months
Integrate Ahua , If you already have a website/mobile app
Saves time & resources by bringing the collections to the buyer's home and It gives the buyer the choice of
personalization & modification.
How I constructed User flow before getting into solution
After I've concluded the structure of the app, planned to design a very minimal and simplistic user flow of app.
Why minimal? because the user should seamlessly interact with the app without any distractions and there is a direct link for web to generate from the particular store as well.
Launch App
Splash screen
Yes
Enter email Id
and password
Already have an account
User Login as guest
No
Create a new
Account
Fill the details
No
Correct
Home Page
Re - Enter Email-Id & Password
Categories & Jewels listing
Profile
Shops Listing
Particular Jewel details
Password
Logout
Home screen
Virtual Try-on
Jewels switch
Info
Refresh
Delete
Call option for booking
Gallery
Share
Jewel categories add-on
Video Records
Jewels booking confirmation message received
Explore / Exit
Screenshots
Low-fi wireframe
After sorted the main insights of the app from vendors and users, discussed with stakeholder and team thereby, considering all the insights , findings , heuristics evaluations being planned to sketch the wireframe in the Low-fi first.
High-fi wireframe
Having used adobe XD to build a realistic experience and give a real time representation of app, I have tested it with testing team rapidly to know the interactions among multiple screens to understand the user flow and the structure of the app how it was going through.
Usability Flow of MVP
Used the final prototype which is meant for IOS /Android to test with our ’in-house and known circles like friends in our targeted age categories to know how Participants were able to use the app. Having been finished testing, that helped me exploring opportunities to improve the overall experience by producing an effective customer centric experience for user.
Splash
Info screen
Login
Categories
Vendors
AR Camera screen
Product Info
Particular category
Options to
explore
AR Visualisation
Category switching
Selection
viewing
Taking shots
Booking confirmation
Order Booking
Gallery
Feedback and painpoints from real phase evaluation
Considered all downer feedback of user (i.e. Both vendors & Buyers) perspective, we did iteration process again to resolve glitches step by step in the upcoming updates and then, the product has been rolled out in market.
Painpoints and Feedbacks
After splash screen some of them thought no need of the intro screen directly get in to signup
Screenshots were rarely non attainable in app
Remarkable words from users
users were over the moon with navigation click throughout app
Needed either a guide demo video or in app video to navigate people as to how to access AR.
Multiple tapping issue to share screenshot while in the AR Screen
Users fancied with AR jewelry try-on app
Label for the icons in AR app screen
Users felt safe and secure of booking jewels from home
Users loved their hassle free try-on with different model jewels at a time whenever they want.
Impacts
After the product launched, we have analyzed every data through personalized dashboard for each client that was driven from our side. Here some of metrics that has been observed for 6 months since product launched.
Ahua Demo Version
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Say hi!!Want to know more? Let's chat!
Or Shoot me an email at designwithkanna@gmail.com
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